Footprint Bag - Press Release 02-09-2008
New ‘bag within a bag’ set to revolutionise green shopping habits
A new shopping bag has been launched that is set to revolutionise people’s shopping habits while helping the environment.
The ‘FootprintBag’ is a compact, hard-wearing yet stylish alternative to the many reusable shopping bags available on the market today.
Designed by two Huddersfield ‘mumtrepreneurs’, Claire Peto Cook and Hanny Wadsworth, The FootprintBag contains eight reusable bags made from rip stop nylon (used for parachutes)within one compact pack. The pack is small enough to fit into a handbag and is designed to be hung on a supermarket trolley. There’s even a trolley coin attached to make life easy!
Claire, 39, and a mum-of-two says: “The idea for the FootprintBag came about one afternoon last summer when we were chatting about the town of Hebden Bridge becoming plastic bag-free. We were mulling over the trials of food shopping with bulky, reusable bags in all different shapes and sizes and how inconvenient it all was. We came up with this idea and after a few trial and error designs, The FootprintBag was born.”
Claire and Hanny have since found a manufacturer and supplier for the bag and with supermarket chains including Asda and Marks and Spencer already expressing an interest in the product, The FootprintBag looks set to become a familiar sight in supermarkets and shops across the UK.
The two mothers have sought support and backing from former Dragon’s Den star and founder of Red Letter Days, Rachel Elnaugh to help them get the product into the shops. She describes the bag as ‘A fantastic, well thought through design; the whole concept is very much ‘of the moment’, addressing the real and highlighted consumer need to find an alternative to the wastage and environmental damage caused by disposable carrier bags.’
Claire and Hanny formed the business last November and have worked through pregnancy and two births! Claire is currently on maternity leave from British Airways, where she works as cabin crew, along with partner Jon Eastwell. She has two children, Archie, four, and Violet. Hanny, originally from Germany, is married to former Huddersfield Town player Ian Wadsworth. She has a four year old son, Ben, and has just given birth to her second boy, Sam.
Speaking about their hopes for The FootprintBag Hanny says: “I believe people are prepared to do their part for the environment now; they don’t want to see shocking pictures of dying turtles and trees full of dissolving plastic bags. The Footprint Bag shopping bag pack is a one-off purchase that helps provide a solution to the environmental damage that plastic carrier bags cause. I believe that one day every single household in the UK will have a FootprintBag multi-pack to take on every single shopping trip.”
The FootprintBag is currently available with eight shopping-bags and can be bought online at www.footprintbag.com . Two more packs which each contain four and six bags are due to be launched within the next few months.
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For further information, hi-res images of The FootprintBag or to set up interviews, please contact Claire Peto Cook / Hanny Wadsworth on 01484 664563 or visit the website at Footprint Bag
Editor’s notes
About The FootprintBag
FootprintBag Ltd was established by Claire Peto Cook and Hanny Wadsworth.
The Footprint Bag is designed to be hung on your supermarket trolley and holds multiple reusable bags in individual pouches. At the checkout point, just drop it open and grab your reusable bags as you need them.
When you get home, simply restow the bags and pop the bag pack away for next time. It stores neatly in the glove compartment, in a cupboard, or even in your handbag. No more mess in the car boot or under the kitchen sink and you can feel good that you are doing your bit for the environment.
For further details visit Footprint Bag
